Dashbot announced today that investors are ready to support its mission to be the Google Analytics for bots. The company has raised a $2 million seed round led by ff Venture Capital. The investment will be used to bring in more talent and improve the company’s product, which now supports more than 1,100 bots on its platform, processing more than 230 million messages.
Other firms that participated in the round include Bessemer Venture Partners, Samsung Accelerator, Scrum Ventures, Bertelsmann Digital Media Investment, and Rembrandt Ventures.
Founded by seasoned startup veterans Arte Merritt, who founded the mobile analytics platformMotallythat was acquired by Nokia; Mesmo founder Jesse Hull; and Bureau of Trade cofounder Dennis Yang, Dashbot first publicly hit the scene at VentureBeat’s MobileBeat conference in July. With a proliferation of bots right now spread across Facebook Messenger, Slack, Kik, WeChat, and other platforms, being able to understand user behavior and a bot’s impact matters.
Merritt once told VentureBeat that existing offerings, such as Adobe and Google, can’t currently track the necessary metrics surrounding bots, as there’s a whole new set of rules and statistics that marketers and developers are interested in capturing, not page views, referrals, etc. Bot makers are interested in voice, text, images, locations, and other content, rather than cookies, user agents, or even IP addresses.
Dashbot doesn’t focus specifically on one messaging service either, as it currently supports Facebook Messenger, Slack, and Kick, while also offering an API that can tap into any other conversational interface, albeit not as natively as others.
Now with some cash in its pockets, the company plans to get the word out. Sure it’ll bring on more staff and engineers, but it will also do some marketing to continue its growth. It’s expected to also bring more native support to other messaging services.
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