As the dust settles on Black Friday and Cyber Monday 2016, one thing is clear: they continue to be massive commerce events and the most important two days of the year for Shopify merchants.
To help illustrate just how these days compare to a regular shopping day, we crunched the numbers and shared our most interesting findings below.
A Massive Spike in Orders
It’s no secret that Black Friday and Cyber Monday outperform the average November shopping day, but what’s really interesting is the amount of transactions that Shopify processed at its peak—a staggering $555,716.
The Most Popular Hours to Shop
Interestingly, we discovered an eight hour difference in peak order times between shopping days. On Black Friday, order traffic steadily increased until hitting a 12 p.m. peak. During Cyber Monday, shoppers took a mid-evening break before peaking at 9 p.m. If you noticed that 3 a.m. bump early Friday morning, we’re guessing those were west coast shoppers snagging deals at midnight (PST).
Since its inception in 1959, Black Friday has been largely regarded as an American holiday. But in the past few years, and due in large part to the ever-increasing popularity of online shopping, the frenzy has started to catch on worldwide. Spain saw the largest increase in Black Friday orders on Shopify over an average shopping day, but significant growth was also spotted in Denmark, Canada, and the U.K.
The Shift to MobileOver Black Friday, we saw significantly more orders originating from mobile devices—a trend that started last year and continued to grow in 2016. The story changed for Cyber Monday, which saw mobile orders dip below desktops by a narrow margin.
This could be explained by more shopping taking place during work hours, as unlike Black Friday, Cyber Monday isn’t a holiday in many states.
Over to You
If you’re a Shopify merchant, we’d love to know how these trends stack up against your own personal Black Friday and Cyber Monday experience.
Let us know in the comments below.
This data is from a subset of Shopify’s 325,000+ merchants who made less than $50M USD in sales through the Shopify platform in 2016 and have fewer than 100 staff accounts associated with their store.